MailSolution is a comprehensive management tool that puts the user in complete
control of their email marketing campaigns. MailSolution is robust and simple to
use, with all the functionality to suit the level of sophistication marketers
increasingly require for their email programs.
Working with Inbox Warriors in a self-service or hybrid capacity, clients are able to
create and deploy campaigns after just a few hours of training. After initial training
our account team is there to offer post-training support.
Email marketing continues to be the most cost effective means for companies to engage
and develop interactive communication with their customer base. By sending highly
targeted and relevant emails to their permission-based subscriber list, companies
can use email marketing to reduce costs, strengthen relationships and increase ROI.
And being extremely measurable, you’ll soon find out what works and what doesn’t.
MailSolution
As a marketer using MailSolution™, the advantage is that neither you nor your IT staff
need worry about the complex technical details of how your email campaigns are executed.
Here's all you really need to know:
Components
Here’s a brief look at the technology that powers some of the most advanced precision
email marketing capabilities in the market.
Dynamic Message Assembly
Proprietary 'Tag' building and 'Template' creation technology takes content and
compiles them into unique one-to-one messages. Content may be in the format of text,
html, hyperlinks or data pulled from multiple databases. An embedded writer-scheduler
engine leverages all available profile data on recipients to drive the most appropriate
content into tailored messages for each person. The result is thousands of unique
messages delivered for every single campaign.
Event Messaging
Transactional and operational emails are one of the most underused marketing vehicles
available to marketers, yet they often boast the highest open rates and the lowest
deletion rates. Emails such as order confirmations, event reminders and shipping
notifications are excellent opportunities to increase revenue in addition to providing
marketers with an opportunity to encourage subscription to your email programs. Inbox
Warriors can help clients realise the value that these messages have.
High Throughput Email Engine
Our email delivery software is built for scalability to provide timely message delivery
regardless of email quantity.
Mail Client Detection
The recipient's mail client can be detected dynamically, allowing the delivery of the
appropriate content (HTML vs. Text).
Mail Management
An email response solution programmed to aid Customer Service departments in replying to
messages 24/7. This technology provides clients with a sophisticated automatic function
that generates auto acknowledgement and automatically groups and assigns all email to
the assigned Customer Service departments.
Client Interface
The web-based email client interface sits on top of the MailSolution™
database-driven architecture and provides customers with a toolbox of features to create
and manage numerous, simultaneous campaigns. The client interface incorporates redundant
verification technology to ensure a high degree of accuracy and quality control in every
email campaign. Ultimately, it provides access to MailSolution's™ entire range of
precision email marketing services, including email address insertion, content input and
editing, and campaign reporting.
Click-Through Tracking
URL Redirect technology tracks click-throughs to a website from URL links embedded in
outbound email. Click- throughs by campaign and by URL are reported back and can be
accessed from the client's web interface. Click-through behaviour is tracked at the
individual recipient level to provide a deep pool of data from which to measure and
analyse.
Integration Mechanism
Integration is easy and is the forte of MailSolution™. The ‘plug-and-play’ server
is based on TCP/IP and can readily integrate with a broad range of operational systems and
database environments. Our implementation team can work directly with your IT department
and database team to integrate MailSolution's™ campaign processes with your internal
systems. Since every IT environment is different, we have built a flexible API-based
framework that allows us to integrate efficiently with your unique systems.
List Management
The web-based client interface provides administrator tools to create and manage client
lists of email addresses and other demographic info, with features to auto subscribe,
unsubscribe and manage bad email addresses.
Mailinglists enables downloading of a file from remote source for creating single
or multiple lists from the downloaded file. Also multiple file formats are supported. A
file can be downloaded from any source. The source can be a file or it can be records
from a remote database. A list created out of it or can be appended to a new list and a
new list created.
Reports
A company's customer list is its greatest asset. To effectively utilise this resource without
running the risk of exhausting it, marketers must understand the behavioural patterns of each
respondent.
Email marketing provides marketers with the opportunity to analyse real-time data at the
most granular levels. Having access to such information enables marketers to develop and
deliver email campaigns specific to the interests and behaviour of recipients resulting in
higher click-throughs, conversion rates and increased ROI.
You find two kinds of reports in MailSolution.
The first kind of reports offer reports that are specific to a campaign. The second is a
comprehensive analytics module, offering exhaustive reports covering all aspects and
phases of campaigns.
These tools enable clients to gain the deepest insight into the effectiveness of
every campaign deployed. Clients have the ability to easily view and compare real-time
campaign results across multiple campaigns or multiple sources to better understand
performance. More importantly, clients can leverage this insight to optimise the overall
performance of their email activity.
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