Inbox Warriors flexible email marketing solution has a number of applications which can be easily integrated to provide bespoke email marketing depending on your requirements.

Dynamic Content

More than simple personalisation, dynamic content enables manipulation of the layout of emails to reflect customer interests and demographic profile. Provide Inbox Warriors with user profiles and corresponding HTML and text content, and Inbox Warriors will automatically insert the relevant copy and graphics into pre-defined areas in the email.

This enables marketers to get close to the Holy Grail which is true one to one marketing.

Branded Response Mechanisms

Once broadcast, Inbox Warriors can provide a full suite of branded response tools, including dedicated landing pages and microsites for both subscribes and unsubscribes. In addition, specific replies can be forwarded to pre-defined addresses based on key words or phrases found in the reply; e.g. replies requiring a customer service response will reach Customer Services and be treated separately from those requiring unsubscription. Rules-based auto-responders can be set up to generate an immediate appropriate reply based on the recipient's individual query.

Inbox Warriors also tracks all responses at both individual and aggregate level, measuring emails opened, links clicked and who opened or clicked them.

Database Management

Inbox Warriors's experience in building, maintaining and delivering data has now evolved into a full service offering, including web hosting, data capture, data hygiene, data enhancement, campaign analysis and predictive modelling.

Inbox Warriors will help build customer or prospect databases including data capture techniques to provide:

• Personalisation
• Contact details
• Demographics
• Purchasing data

Inbox Warriors will maintain client data including:

• Deduplication
• Gone always & suppressions
• Updates

Inbox Warriors will improve client data with:

• PAF validation
• Email appending
• Data enhancement

Inbox Warriors will analyze client data in order to gain knowledge of:

• Transactional information such as regency, frequency & value
• Geodemographic clustering
• Preferred contact method
• Psychographic / attitudinal data
• Predictive modelling

Inbox Warriors will execute test campaigns and rollouts that:

• Gain additional response data
• Refine segmentation
• Determine optimum contact frequency

Inbox Warriors will analyze the fresh response data in order to refine understanding in terms of ROI.

Inbox Warriors will develop a sustainable contact strategy including:

• Customer relationship management
• Tactical campaigns
• Up-selling, cross-selling, data acquisition

Friend Get Friend

Based on traditional member-get-member principles of customer loyalty and recommendation, online viral campaigns are an effective way of rapid customer data list building. Inbox Warriors has developed best practice guidelines and processes to ensure maximum success of campaigns.

The process traditionally involves hosting a referral microsite to which referred registrants are driven via a link in an email. Results can be boosted (by up to 30%, in our experience) through combining a microsite with a form in an email for direct referrals without leaving the inbox.

Referees are invited to insert the name and email address of their friends directly into the form in the email or onto a hosted microsite. They may also give a personalised message, which will then appear along with a name greeting, in the body of the dynamically generated email, which is then sent to those referred contacts.

Suggested use:

Dear Tony,
Your friend Mike Parry has started to receive all the latest team news via email
‘Tone, sign up and get Roys team news' - Mike
Click here to enjoy the same latest updates as Mike

As more contacts are referred your data list grows virally and remains client property for use in future campaigns. The forwarded email comes from the referee rather than from your company directly. The opt-in element remains, as the referral record is only ‘activated' if they take positive action (if they ignore or delete the message, no further emails will be sent).

Inbox Warriors can assist in peripheral areas such as choice of incentive to drive maximum registrations.

Forms in email

Using webforms embedded into the email is an effective way to boost form completions. For a viral campaign the form is typically short and simple; however for recipient feedback a lengthier series of questions incorporating radio buttons, drop-down menus or free-text boxes may be used. This however can prove troublesome because of certain "post method" restrictions at the ISP's so Inbox Warriors Mailsolution platform automatically exports the form to a hosted microsite at the click of a button, giving you the best of both worlds.

Questionnaires

Inbox Warriors has great expertise in the field of data acquisition and has hosted thousands of web questionnaires for satisfied clients. Questionnaires can be as comprehensive as possible; Inbox Warriors will host and gather data and return the data files on demand throughout the campaign's duration.

It has been Inbox Warriors's experience that questionnaires containing over ten questions can be off-putting for recipients and can have a negative impact on the percentage of completions. However, it may be that it is critical to ask more questions in a single questionnaire. In this case, the following is advised:

• Each page of the questionnaire includes some kind of marker or ticker tape showing the stage of completion reached (e.g. ‘nearly there' or ‘only ten more questions' etc.)
• An incentive such as entry into a prize draw to encourage completion
• Explanation of why you are asking such questions (to improve customer service etc.)
• Minimal use of ‘free text' answers - use radio buttons or drop-down boxes instead to maintain a free flowing, speedy response process

Provide Inbox Warriors with the HTML for the forms to build the data capture boxes and answer selections based on text provided. Essentially this is a ‘top and tail' creation, with client creative at the top and bottom of the questionnaire and Inbox Warriors creating the middle section containing the questions and answers.

Adaptive Sequenced Messaging

Inbox Warriors's advanced technology platform enables response rates to be maximised through the use of relevant, targeted message sequencing. For true ‘one-to-one' marketing, Inbox Warriors's adaptive sequenced messaging enables campaign delivery that truly adapts to reflect individual response to prior messages - all in sequence.

Clients need simply outline the sequence to be delivered, based on certain expected response criteria:

Suggested use - events:

• Message 1 - Buy your downloaded software for £39.99
• Message 2 - Your trial has now finished click here to buy the software £39.99
• Message 3 - You have been selected to receive a special £10 discount click here to get your software for £29.99
• etc.

The potential for adaptive sequenced messaging is truly unlimited generates a one-to-one dialogue with recipients, adapting to their evolving needs. A two or three-step campaign sequence can increase response and minimise churn dramatically when compared to a solus email.