
Transactional and confirmation email messages are
expected and achieve some of the highest open rates -
however the majority of these emails are sent by systems
set-up as an after-thought by in-house IT departments
and often have a number of limitations.
For the marketer who is trying to increase the amount
of information, interaction, or revenue from a customer
- most platforms deploying transactional messages do not
have the flexibility to allow for dynamic content or the
ability to measure results (opens, clicks, conversions,
etc.)
For the consumer these messages are often plain text
emails and ultimately have no brand appeal.
This is where Inbox Warriors provides marketers with
a clear advantage. Businesses benefit not only from our
superior technology platform but also from years of
expertise developing successful online customer contact
strategies, automating processes, improving workflow
efficiencies, and integrating data from various sources.
We can offer:
Tracking and Reporting:
Detailed tracking and reporting on the delivery, open
and click rates of all transactional emails. Each
individual’s data can be combined with the responses
from previous campaigns, providing a single, integrated
view of the customer so you can fine-tune your email
activity.
Fast and Flexible Customisation:
Our platform makes it quick and easy to customise
transactional emails, including the text, formatting,
graphics and links so you can personalise and customise
messages for greater impact.
Dynamic emails:
Pre-defined business rules can target any offer to a
defined segment of your customer base at specified
points in the customer lifecycle.
Data Management:
Our database tools allow you to captures, store and mine
data from any list, database or CRM system.
Reliable Service:
Inbox Warriors provides reliable up-time, so that
transactional messages are delivered promptly and our
technology infrastructure is scalable to support your
growth.
Proven Track Record:
Having worked directly in the email marketing industry
since 1999, Inbox Warriors can provide in-depth
consulting on customer contact strategies and know how
to best exploit the marketing potential of transactional
emails.
Easy Integration:
Inbox Warriors have an API-based architecture and supports
effective integration with your existing e-commerce
systems. We support XML message format, HTTPS, RSS, XLST
and also have a WebServices layer.
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