
Inbox Warriors have many years’ experience working
closely with clients in every industry sector to help
formulate email program strategies. Our Professional
Services include:
- Strategic email consultancy - Put together an
email plan that works with your business objectives.
- Strategic vs. tactical - Create a program where
tactical emails aren't primarily based on the 'get
some sales in before the end of the month'
mentality.
- ROI - Understand, track and improve the value of
your email database.
- Integrated campaigns – Multi-channel
communications are invariably more successful than
stand-alone efforts. Understand where the email
channel fits in.
- Brand power - Create email campaigns that
leverage your brand.
- Database management - Managing the email
database, including de-duping, adding new addresses,
removal of unsubscribes and handling inbound emails.
- Marketing processes - A comprehensive checklist
of the steps required in the creation, send and
reporting for a successful email campaign.
- Project Management - Microsite development and
build, data-capture forms, 'friend-get-friend'
functionality.
- Reputation management - Maximise your
deliverability into the inbox.
- Competitive Analysis - Review the email
marketing activity of your competitors.
- Content Strategy development - Maximising the
effect and impact of text content, using copywriters
with extensive editorial and marketing skills.
- Data segmentation - Profiling and grouping of
your customers and prospects to enable more targeted
communications.
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