In 2002, Mike and Tony launched the UK’s first ever managed email marketing solution, EmailBureau with IPT. EmailBureau’s mission statement was "Making Email Easier". There was such a thirst for this kind of service that by 2007 they had built the UK’s largest email factory, managing 1,000 campaigns for over 100 clients and totalling over 150 million emails sent each month. This ‘at the coal face’ experience really sharpened their axe when it came to campaign management.

However, they believe there is more to it than pointing a creative at data and pushing the button and subsequently set up Inbox Warriors with a dual mission. To "Make Email Easy" and to "Take Away the Delivery Headache", and it’s those principles that have led to the growth of Inbox Warriors.

Whatever a managed service means to you we can deliver against your expectations. Whether it is the simple set up and send to a supplied database or a fully managed service including: database management, email design and build, dynamic content, reputation and deliverability management, triggered campaigns, to bespoke reporting - then Inbox Warriors are the people for you.

Basic campaign send, for clients who can provide an email creative and data:

• Validation of HTML email creative
• Creation of mailing file from client data file
• Set-up, preview and broadcast of email campaign
• Campaign reporting (delivered, bounced, opened, clicked, unsubscribed etc)

Complimentary services:

• Strategic specialist email consultancy
• ROI tracking and reporting
• Integrated campaigns
• Event-triggered campaigns
• Database management & segmentation
• Email address cleaning
• Reputation and delivery management
• Content strategy
• Strategic planning

MailSolution is a comprehensive management tool that puts the user in complete control of their email marketing campaigns. MailSolution is robust and simple to use, with all the functionality to suit the level of sophistication marketers increasingly require for their email programs.

Working with Inbox Warriors in a self-service or hybrid capacity, clients are able to create and deploy campaigns after just a few hours of training. After initial training our account team is there to offer post-training support.

Email marketing continues to be the most cost effective means for companies to engage and develop interactive communication with their customer base. By sending highly targeted and relevant emails to their permission-based subscriber list, companies can use email marketing to reduce costs, strengthen relationships and increase ROI. And being extremely measurable, you’ll soon find out what works and what doesn’t.

MailSolution
As a marketer using MailSolution™, the advantage is that neither you nor your IT staff need worry about the complex technical details of how your email campaigns are executed. Here's all you really need to know:

Components
Here’s a brief look at the technology that powers some of the most advanced precision email marketing capabilities in the market.

Dynamic Message Assembly
Proprietary 'Tag' building and 'Template' creation technology takes content and compiles them into unique one-to-one messages. Content may be in the format of text, html, hyperlinks or data pulled from multiple databases. An embedded writer-scheduler engine leverages all available profile data on recipients to drive the most appropriate content into tailored messages for each person. The result is thousands of unique messages delivered for every single campaign.

Event Messaging
Transactional and operational emails are one of the most underused marketing vehicles available to marketers, yet they often boast the highest open rates and the lowest deletion rates. Emails such as order confirmations, event reminders and shipping notifications are excellent opportunities to increase revenue in addition to providing marketers with an opportunity to encourage subscription to your email programs. Inbox Warriors can help clients realise the value that these messages have.

High Throughput Email Engine
Our email delivery software is built for scalability to provide timely message delivery regardless of email quantity.

Mail Client Detection
The recipient's mail client can be detected dynamically, allowing the delivery of the appropriate content (HTML vs. Text).

Mail Management
An email response solution programmed to aid Customer Service departments in replying to messages 24/7. This technology provides clients with a sophisticated automatic function that generates auto acknowledgement and automatically groups and assigns all email to the assigned Customer Service departments.

Client Interface
The web-based email client interface sits on top of the MailSolution™ database-driven architecture and provides customers with a toolbox of features to create and manage numerous, simultaneous campaigns. The client interface incorporates redundant verification technology to ensure a high degree of accuracy and quality control in every email campaign. Ultimately, it provides access to MailSolution's™ entire range of precision email marketing services, including email address insertion, content input and editing, and campaign reporting.

Click-Through Tracking
URL Redirect technology tracks click-throughs to a website from URL links embedded in outbound email. Click-throughs by campaign and by URL are reported back and can be accessed from the client's web interface. Click-through behaviour is tracked at the individual recipient level to provide a deep pool of data from which to measure and analyse.

Integration Mechanism
Integration is easy and is the forte of MailSolution™. The ‘plug-and-play’ server is based on TCP/IP and can readily integrate with a broad range of operational systems and database environments. Our implementation team can work directly with your IT department and database team to integrate MailSolution's™ campaign processes with your internal systems. Since every IT environment is different, we have built a flexible API-based framework that allows us to integrate efficiently with your unique systems.

List Management
The web-based client interface provides administrator tools to create and manage client lists of email addresses and other demographic info, with features to auto subscribe, unsubscribe and manage bad email addresses.

Mailinglists enables downloading of a file from remote source for creating single or multiple lists from the downloaded file. Also multiple file formats are supported. A file can be downloaded from any source. The source can be a file or it can be records from a remote database. A list created out of it or can be appended to a new list and a new list created.

Reports
A company's customer list is its greatest asset. To effectively utilise this resource without running the risk of exhausting it, marketers must understand the behavioural patterns of each respondent.

Email marketing provides marketers with the opportunity to analyse real-time data at the most granular levels. Having access to such information enables marketers to develop and deliver email campaigns specific to the interests and behaviour of recipients resulting in higher click-throughs, conversion rates and increased ROI.

You find two kinds of reports in MailSolution.
The first kind offers reports that are specific to a campaign. The second is a comprehensive analytics module, offering exhaustive reports covering all aspects and phases of campaigns.

These tools enable clients to gain the deepest insight into the effectiveness of every campaign deployed. Clients have the ability to easily view and compare real-time campaign results across multiple campaigns or multiple sources to better understand performance. More importantly, clients can leverage this insight to optimise the overall performance of their email activity.

Inbox Warriors' flexible email marketing solution has a number of applications which can be easily integrated to provide bespoke email marketing depending on your requirements.

Dynamic Content
More than simple personalisation, dynamic content enables manipulation of the layout of emails to reflect customer interests and demographic profile. Provide Inbox Warriors with user profiles and corresponding HTML and text content, and Inbox Warriors will automatically insert the relevant copy and graphics into pre-defined areas in the email.

This enables marketers to get close to the Holy Grail which is true one to one marketing.

Branded Response Mechanisms
Once broadcast, Inbox Warriors can provide a full suite of branded response tools, including dedicated landing pages and microsites for both subscribes and unsubscribes. In addition, specific replies can be forwarded to pre-defined addresses based on key words or phrases found in the reply; e.g. replies requiring a customer service response will reach Customer Services and be treated separately from those requiring unsubscription. Rules-based auto-responders can be set up to generate an immediate appropriate reply based on the recipient's individual query.

Inbox Warriors also tracks all responses at both individual and aggregate level, measuring emails opened, links clicked and who opened or clicked them.

Database Management
Inbox Warriors's experience in building, maintaining and delivering data has now evolved into a full service offering, including web hosting, data capture, data hygiene, data enhancement, campaign analysis and predictive modelling.

Inbox Warriors will help build customer or prospect databases including data capture techniques to provide:

• Personalisation
• Contact details
• Demographics
• Purchasing data

Inbox Warriors will maintain client data including:

• Deduplication
• Gone aways & suppressions
• Updates

Inbox Warriors will improve client data with:

• PAF validation
• Email appending
• Data enhancement

Inbox Warriors will analyze client data in order to gain knowledge of:

• Transactional information such as regency, frequency & value
• Geodemographic clustering
• Preferred contact method
• Psychographic / attitudinal data
• Predictive modelling

Inbox Warriors will execute test campaigns and rollouts that:

• Gain additional response data
• Refine segmentation
• Determine optimum contact frequency

Inbox Warriors will analyze the fresh response data in order to refine understanding in terms of ROI. Inbox Warriors will develop a sustainable contact strategy including:

• Customer relationship management
• Tactical campaigns
• Up-selling, cross-selling, data acquisition
• Friend Get Friend

Based on traditional member-get-member principles of customer loyalty and recommendation, online viral campaigns are an effective way of rapid customer data list building. Inbox Warriors has developed best practice guidelines and processes to ensure maximum success of campaigns.

The process traditionally involves hosting a referral microsite to which referred registrants are driven via a link in an email. Results can be boosted (by up to 30%, in our experience) through combining a microsite with a form in an email for direct referrals without leaving the inbox.

Referees are invited to insert the name and email address of their friends directly into the form in the email or onto a hosted microsite. They may also give a personalised message, which will then appear along with a name greeting, in the body of the dynamically generated email, which is then sent to those referred contacts.

Suggested use:

Dear Tony,
Your friend Mike Parry has started to receive all the latest team news via email
‘Tone, sign up and get Roys team news' - Mike
Click here to enjoy the same latest updates as Mike

As more contacts are referred your data list grows virally and remains client property for use in future campaigns. The forwarded email comes from the referee rather than from your company directly. The opt-in element remains, as the referral record is only ‘activated' if they take positive action (if they ignore or delete the message, no further emails will be sent).

Inbox Warriors can assist in peripheral areas such as choice of incentive to drive maximum registrations.

Forms in email
Using webforms embedded into the email is an effective way to boost form completions. For a viral campaign the form is typically short and simple; however for recipient feedback a lengthier series of questions incorporating radio buttons, drop-down menus or free-text boxes may be used. This however can prove troublesome because of certain "post method" restrictions at the ISP's so Inbox Warriors Mailsolution platform automatically exports the form to a hosted microsite at the click of a button, giving you the best of both worlds.

Questionnaires Inbox Warriors has great expertise in the field of data acquisition and has hosted thousands of web questionnaires for satisfied clients. Questionnaires can be as comprehensive as possible; Inbox Warriors will host and gather data and return the data files on demand throughout the campaign's duration.

It has been Inbox Warriors' experience that questionnaires containing over ten questions can be off-putting for recipients and can have a negative impact on the percentage of completions. However, it may be that it is critical to ask more questions in a single questionnaire. In this case, the following is advised:

• Each page of the questionnaire includes some kind of marker or ticker tape showing the stage of completion reached (e.g. ‘nearly there' or ‘only ten more questions' etc.)
• An incentive such as entry into a prize draw to encourage completion
• Explanation of why you are asking such questions (to improve customer service etc.)
• Minimal use of ‘free text' answers - use radio buttons or drop-down boxes instead to maintain a free flowing, speedy response process

Provide Inbox Warriors with the HTML for the forms to build the data capture boxes and answer selections based on text provided. Essentially this is a ‘top and tail' creation, with client creative at the top and bottom of the questionnaire and Inbox Warriors creating the middle section containing the questions and answers.

Adaptive Sequenced Messaging
Inbox Warriors' advanced technology platform enables response rates to be maximised through the use of relevant, targeted message sequencing. For true ‘one-to-one' marketing, Inbox Warriors's adaptive sequenced messaging enables campaign delivery that truly adapts to reflect individual response to prior messages - all in sequence.

Clients need simply outline the sequence to be delivered, based on certain expected response criteria: Suggested use - events:

• Message 1 - Buy your downloaded software for £39.99
• Message 2 - Your trial has now finished click here to buy the software £39.99
• Message 3 - You have been selected to receive a special £10 discount click here to get your software for £29.99
etc.

The potential for adaptive sequenced messaging is truly unlimited: generate one-to-one dialogue with recipients, adapting to their evolving needs. A two or three-step campaign sequence can increase response and minimise churn dramatically when compared to a solus email.

Inbox Warriors has a highly experienced account team, working with hundreds of clients on any number of differing email strategies. It is this experience that we lean on when making your email marketing as effective as possible. Whether you are an experienced online marketer with a clear vision and the resources to implement that vision or a newbie currently feeling like they might just be stepping into a minefield, our team can add value. We believe that the core to successful email marketing lies in knowledge and feel we have a responsibility to not only keep ourselves fully informed of changing market conditions and technology, but also to keep you informed. Knowledge is power and we understand that your marketing is more successful if you have the latest information to hand.

Should you want more from us then you can benefit from a dedicated Project Management Team tasked with delivering a full strategy and consultation package. The personnel involved are among the most, if not the most experienced available. These teams work with our clients to construct a simple task list, tailored to their requirements covering areas such as:

• Data (capture, opt-in, sourcing, hosting etc)
• Branding Score
• Report Analysis
• Domain Sectors
• External Processes
• Internal Processes
• Support Network
• Disaster Recovery
• Customer Experience
• Market Strategy

You will be assigned a Project Management Team that works in partnership with a dedicated Account Manager - together they will ensure the implementation of your campaigns and any integration projects are executed within the agreed timescales.

Certain processes are already standard practice but Inbox Warriors maintains a bespoke approach to all its campaigns, continually flexible and adaptable to your varying requirements. We have a proactive can-do attitude. Try us and see for yourself.

Inbox Warriors have many years experience working closely with clients in every industry sector to help formulate email program strategies. Our Professional Services include:

• Strategic email consultancy - Put together an email plan that works with your business objectives.
• Strategic vs. tactical - Create a program where tactical emails aren't primarily based on the 'get some sales in before the end of the month' mentality.
• ROI - Understand, track and improve the value of your email database.
• Integrated campaigns – Multi-channel communications are invariably more successful than stand-alone efforts. Understand where the email channel fits in.
• Brand power - Create email campaigns that leverage your brand.
• Database management - Managing the email database, including de-duping, adding new addresses, removal of unsubscribes and handling inbound emails.
• Marketing processes - A comprehensive checklist of the steps required in the creation, send and reporting for a successful email campaign.
• Project Management - Microsite development and build, data-capture forms, 'friend-get-friend' functionality.
• Reputation management - Maximise your deliverability into the inbox.
• Competitive Analysis - Review the email marketing activity of your competitors.
• Content Strategy development - Maximising the effect and impact of text content, using copywriters with extensive editorial and marketing skills.
• Data segmentation - Profiling and grouping of your customers and prospects to enable more targeted communications.

Transactional and confirmation email messages are expected and achieve some of the highest open rates - however the majority of these emails are sent by systems set-up as an after-thought by in-house IT departments and often have a number of limitations.

For the marketer who is trying to increase the amount of information, interaction, or revenue from a customer - most platforms deploying transactional messages do not have the flexibility to allow for dynamic content or the ability to measure results (opens, clicks, conversions, etc.)

For the consumer these messages are often plain text emails and ultimately have no brand appeal.

This is where Inbox Warriors provides marketers with a clear advantage. Businesses benefit not only from our superior technology platform but also from years of expertise developing successful online customer contact strategies, automating processes, improving workflow efficiencies, and integrating data from various sources. We can offer:

Tracking and Reporting:
Detailed tracking and reporting on the delivery, open and click rates of all transactional emails. Each individual’s data can be combined with the responses from previous campaigns, providing a single, integrated view of the customer so you can fine-tune your email activity.

Fast and Flexible Customisation:
Our platform makes it quick and easy to customise transactional emails, including the text, formatting, graphics and links so you can personalise and customise messages for greater impact.

Dynamic emails:
Pre-defined business rules can target any offer to a defined segment of your customer base at specified points in the customer lifecycle.

Data Management:
Our database tools allow you to captures, store and mine data from any list, database or CRM system.

Reliable Service:
Inbox Warriors provides reliable up-time, so that transactional messages are delivered promptly and our technology infrastructure is scalable to support your growth.

Proven Track Record:
Having worked directly in the email marketing industry since 1999, Inbox Warriors can provide in-depth consulting on customer contact strategies and know how to best exploit the marketing potential of transactional emails.

Easy Integration:
Inbox Warriors have an API-based architecture and supports effective integration with your existing e-commerce systems. We support XML message format, HTTPS, RSS, XLST and also have a WebServices layer.

Your message can't be heard if it doesn't make it into the inbox. Inbox Warriors offers clients a suite of complementary tools and advice to help ensure the successful delivery of each message.

With the increase in advanced ISP filtering, numerous authentication proposals and the widespread distribution of user-level spam filtering controls - email deliverability tools and performance monitoring capabilities have become a necessity. Now, more than ever, it is imperative that email marketers accurately assess the delivery and performance of each email campaign.

To effectively address the growing deliverability dilemma and maximise the effectiveness of every email deployed, Inbox Warriors is able to offer advanced and comprehensive deliverability services. Unlike other deliverability services that focus solely on the delivery of email to the inbox, Inbox Warriors' offerings cover both email delivery and the performance of email once delivered to the inbox. This combination of technology and the expertise to effectively assess, monitor and actively resolve any potential deliverability and ISP performance issues, helps improves the performance of our clients email broadcasting activity.