Email Marketing Services UK


	Inbox Warrior Says #002:

‘The Warriors' approach is simple: you're the marketer, you do smart marketing stuff. Us? We're the technology monkeys. We'll provide you with the clever bits that allow the magic to happen.


	Abracadabra

You may want to trigger campaigns using
Adaptive Sequenced Messaging, posh speak for dynamic email that triggers based on how your recipient interacts with an original message.

For Example; You get an email and don't open it, so you get a follow-up with a different subject line a few days later. You get an email open it but you don't click on a link, you get a follow-up offering something for nothing. You get an email, open it, click a link and put something in your basket but don't complete a purchase. You get a follow up offering free P&P.

All this is planned before hand, set up in the system and then - abracadabra - happens by magic.

	Whether you want a simple solution that points data at a creative and fires it out, or you want an integrated solution that triggers emails based on siteside or database activity like basket abandonment, order confirmation with cross sell, event announcements, renewal notices, reminder service, etc. we have the skills, the technology - but most importantly the patience and experience - to understand what your looking to achieve and deliver it. We'll either work closely with you to help harness your ideas into practical email marketing solutions that work - or we'll leave you alone to get on with it. We will however continue the hocus pocus in the background to make sure your emails are delivered and the metrics are being collected and reported so that you have MIS for when the boss shouts! So you want managed, you've got it! Then there's reporting. Some marketers just want an Excel spreadsheet with the basic campaign stats. How many went, how many delivered, how many bounced, how many opened, how many clicked, how many unsubscribed. Whereas others might want more detailed information on the who, the when and the what. Then there are the others who want everything: Who got it? When did they open it? What did they click on? Where did they go once they were siteside? What went in the basket? How much was spent? If you're marketer a, b, c or any combination, then guess what? We can help :)