
Inbox Warriors, affectionately known as ‘The Warriors', have been so busy making sure
we get your emails delivered that we haven't updated our website in months! That's our
excuse and we're sticking to it :). Our approach is simple, you're the marketer, you do
smart marketing stuff. Us? We're the technology monkeys. We'll provide you with the
clever bits that allow the magic to happen. So you want ASP, you've got it!
Our monkeys have been around a while, averaging eight years' experience each
in the email marketing arena. So we've been there and done that; seen what works
and what doesn't with email - so we'll be best placed to advise you on what's
possible and what's not, what worked yesterday and what might just work tomorrow.
We'll either work closely with you to help harness your ideas into practical email
marketing solutions that work - or we'll leave you alone to get on with it. We will
however continue the hocus pocus in the background to make sure your emails are
delivered and the metrics are being collected and reported so that you have MIS
for when the boss shouts! So you want managed, you've got it!
Whether you want a simple solution that points data at creative and fires it
out, or you want an integrated solution that triggers emails based on siteside or
database activity like basket abandonment, order confirmation with cross sell, event
announcements, renewal notices, reminder service, etc. we have the skills, the
technology - but most importantly the patience and experience - to understand what
your looking to achieve and deliver it. You may want to trigger campaigns using
Adaptive Sequenced Messaging, posh speak for dynamic email that triggers based on
how your recipient interacts with an original message, eg; You get an email and don't
open it, so you get a follow-up with a different subject line a few days later. You
get an email open it but you don't click on a link, you get a follow-up offering
something for nothing. You get an email, open it, click a link and put something in
your basket but don't complete a purchase. You get a follow up offering free P&P.
All this is planned before hand, set up in the system and then - abracadabra -
happens by magic.
Then there's reporting. Some marketers just want an Excel spreadsheet with the
basic campaign stats. How many went, how many delivered, how many bounced, how many
opened, how many clicked, how many unsubscribed. Whereas others might want more
detailed information on the who, the when and the what. Then there are the others
who want everything, who got it, when did they open it, what did the click on,
where did they go once they were siteside, what went in the basket, how much was
spent and full circle who spent it. If your marketer a,b,c or a combination then
guess what? We can help :)
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